Being everywhere is making you invisible

We're back with Part 6 of our journey through the 7 Steps to 7 Figures checklist!

If you've been following along, you know we've covered:

• Who you are in Part 1

• Your purpose in Part 2

• Your values in Part 3

• Your brand expression in Part 4

• Your audience in Part 5

If you’re new to this series, check out the links above to get caught up.

And if you don’t have the checklist or you’ve gone ahead and lost it lol, you can grab it below:

Today, we’re talking about…

DISTRIBUTION.

The most common distribution mistake I see businesses make is choosing platforms based on:

• What's trendy (jumping on TikTok because "that's where the attention is")

• Personal preference (using Instagram because you enjoy scrolling it)

• FOMO (trying to maintain presence on 6 different platforms "just in case")

And the result is predictable:

Exhaustion, inconsistency, and mediocre results everywhere.

It's like trying to light five fires with one match versus focusing on getting one roaring blaze going first.

Meanwhile, the businesses that dominate ONE channel first before expanding outperform everyone else.

This is why questions 25-28 in our checklist are so crucial:

1. Where is your audience actually consuming content? (Not where you wish they were)

2. What channels should you focus on? (Emphasis on FOCUS)

3. What should your top 3 content pillars be based on the above?

4. How are you going to start?

I put these questions together in the hopes that we can align your energy with reality.

Because you can create the most valuable, insightful, life-changing content in the world... but if you distribute it poorly, it might as well not exist.

Now, these four questions work as a system.

The perfect content pillars on the wrong platform won't work.

The right platform without focus leads to burnout.

The right platform and focus without clear pillars leads to random content that doesn't build authority.

And even getting all three right without actually starting... well, you get the idea.

Distribution is the bridge between your ideas and the people who need them.

That's why this part of the checklist matters so much.

You’re ensuring your expertise actually reaches people in a way they can recognise, value, and act upon.

As you work through questions 25-28, I challenge you to be brutally honest about where your audience actually is, what you can realistically focus on, and how you'll ensure you actually start.

Because the best strategy never implemented is worse than a mediocre one that gets acted upon consistently.

If you'd like to dig deeper into how these distribution decisions apply to your specific business, join us in the Think Like A Creator community. Our weekly Power Hours often tackle exactly these kind of questions with real-world applications.

Join us here and you can try it risk-free for 14 days to see if it's right for you ➡️

Remember, the creator mindset is all you need to grow 🌱

P.S. If you missed it, I'm planning a workshop that shows you exactly how to build an audience that becomes your most valuable business asset using the 6 TLAC pillars. Whether you're running a traditional business, working a 9-5, or looking to start a side hustle, this will give you a clear roadmap.

Want to be the first to get access when spots open? Use the poll below to join the waitlist 👇

Community members will get this workshop for free, but spots for everyone else will be limited!

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