you've got this completely backwards

Was reading a LinkedIn post a couple days ago.

A tech startup announcing their new hires: "Welcome our 12 new sales reps!"

I got curious.

I scrolled down to their content.

Last post:

3 weeks ago.

37 likes.

And I just thought to myself: you've got this completely backwards.

Most companies are still hiring like it's 2015.

• Big sales teams

• Bloated marketing budgets

• Expensive ads

Meanwhile, their content "strategy" is one overworked marketing manager posting whenever they remember.

But the brands that are about to dominate the next decade…

They're flipping this entirely.

They're hiring content creators, investing in storytelling and building an audience above all else.

Think about your last five purchases.

How many came from content you consumed?

Probably most of them.

Content more than likely did the heavy lifting.

But most businesses are still structured like content is the side dish and sales is the main course.

It should be the other way around.

A spot on example of all this is Adam Robinson from Retention.com.

The guy's built his company to over $21 million in revenue with 1,000+ clients.

His secret weapon?

His LinkedIn content.

Robinson documents everything - the wins, the failures, the lessons learned.

He shares transparent insights about running a SaaS business while dropping bold industry takes.

Result?

He's become the go-to voice in founder-led marketing, and his personal brand directly drives business growth.

Now what if every salesperson on your team had their own content strategy?

What if every C-suite executive was building their personal brand?

What if all of that individual content funnelled back to your company?

Suddenly you're building an ecosystem.

Each person becomes a thought leader for your product or service.

Each individual following multiplies your reach.

Each personal brand amplifies your company brand.

Instead of 12 salespeople making cold calls, you have 12 thought leaders building trust, sharing insights, and attracting inbound interest.

The math is insane.

One company page might reach 10,000 people.

But 12 personal brands?

That could be 120,000 people or more.

All pointing back to the same business.

There’s a big, big difference between treating content as a tactic and treating it as infrastructure.

Like customer service.

Like product development.

Like operations.

Essential.

Always-on.

Properly resourced.

Not something you outsource to an intern or squeeze into someone's "other duties."

In 10 years, every business will essentially be a media company that happens to sell products.

The question is: are you building that capability now, or waiting until you have to?

Because by then, your competitors who started today will own the conversation.

And you'll be paying them for access to the audience you could have built yourself.

📈 Creator Stocks

Today’s pick:

iShowSpeed absolutely dominated the Champions League Final coverage.

And honestly?

It wasn't even close.

While CBS Sports had their studio, celebrity guests, and massive production budget, Speed just... showed up with his phone and went mental.

He trained with both teams before the final, livestreamed from inside the stadium, and somehow managed to lift the actual Champions League trophy (which you're definitely not supposed to do, but whatever).

CBS had David Beckham and Tom Cruise.

Speed had authentic energy.

Guess which one millions of people actually wanted to watch?

Thing is, CBS probably spent more on catering than Speed's entire "production budget."

But Speed's content felt more real, more immediate, and way more entertaining.

Traditional sports coverage is polished and predictable.

Speed's coverage was... well, unpredictable.

And that's exactly why he's winning.

While broadcasters are still figuring out how to "engage younger audiences," Speed just is the younger audience.

No focus groups needed.

Check out his YouTube video covering the finals here →

Remember, the creator mindset is all you need to grow 🌱

P.S. If you're serious about building an audience that becomes a strategic asset for your business (not just a vanity metric), join us here → 

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