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- You're making content like it's 2015
You're making content like it's 2015
Jordan Schwarzenberger
July 24, 2025
You're out here making content like it's 2015.
Posting product features hoping someone cares.
Copying what went viral last week.
Wondering why nothing sticks.
Meanwhile, Emma Chamberlain leveraged radical transparency and community collaboration to build a $20M coffee empire by turning customers into content creators through participatory recipe development.
Anthony Po deployed meta-narrative strategy and anticipation marketing to achieve 700k organic followers in 40 days by creating a serialised story universe around 3D-printed Crocs on NYC statues.
Stellaski Cafe executed emotion-first positioning to generate 44k likes and 4k shares with zero ad spend by selling the feeling of warmth rather than coffee products.
They're not necessary smarter than you.
They just understand that nobody wants to be sold to anymore.
They want to be understood.
Nobody wants more content.
They want content that matters.
Nobody wants polished.
They want genuine.
The guide breaks down exactly how they do it.
3 frameworks that separate the junk food content from the stuff people treasure.
It's literally taken from our best newsletters - the ones you've already told me helped you think differently about your content strategy.
But I get it.
Another PDF promises to "revolutionise your strategy."
Except this one's different because you've already seen it work.
You've read these stories.
You know they're real.
Plus, Saturday's case study will make wayyy more sense if you understand the frameworks first.
He used the exact principles I’m sharing in this guide.
But his story won't hit the same if you don't understand what he's actually doing behind the scenes.
So, if you want the context for Saturday's breakdown, might be worth grabbing the guide now so you can see how these frameworks work in practice.
How to get it:
Still completely free. Always will be.
Takes maybe 15 minutes to read.
Use it to stop making boring content.
I want you to make me a deal:
stop making content like everyone else
stop hoping the algorithm will save you
stop wondering why nothing you create feels important
Or don't.
Keep doing what you're doing.
Keep wondering why other people's content feels more engaging.
Keep scrolling past the actual solutions.
Your choice.
But don't say I didn't try to help 😅
Remember, the creator mindset is all you need to grow 🌱
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