you’re already ahead of 90% of people

You’re subscribed to my newsletter about applying creator principles to business and brands.

You're already thinking about this stuff.

Do you know how rare that is?

Most business owners I meet are still living in 2015.

They think social media is "for the kids."

They're spending £50k a month on Google Ads while their competitor is building an audience that would buy anything they recommend.

But you?

You're here.

You're reading about the creator economy.

You're probably already thinking about how to apply this stuff to your business.

That alone puts you ahead of about 90% of people.

I'm not even exaggerating.

I speak at business events all the time, and the number of established, successful business owners who still don't understand why The Sidemen can sell out Wembley... it's mental.

They're operating like it's still 2015

While you're positioning yourself for 2035.

So yeah, give yourself some credit today.

The simple fact that you're here, reading this, thinking strategically about the future...

You're not behind.

You're early.

📈 Creator Stocks

Wanted to take today to talk about YouTube creator The Long Play.

He’s absolutely killing it → 49K Subs in the past month.

He essentially breaks down the business side of sport in the UK and EU - think "How footballers get paid" or "How F1 teams really make money”.

Here’s why I think he’s done so well:

1/ Clean, Simple Branding

While everyone else is going full clickbait with red arrows and shocked faces, The Long Game’s thumbnails are clean and professional. Consistent branding that actually stands out because it's not trying so hard.

2/ Deep, Value-Driven Content

He's giving viewers a proper peek behind the curtain - the financials, the business models, the deals that make sport work. Well-researched with actual data, working with researchers to get the best information.

3/ Noble Mission

His goal isn't to "change the world" - it's to make viewers 1% more informed about sports business. Simple. Achievable. But that 1% compounds into something much bigger over time.

The Results?

Banger after banger building serious momentum.

This is the Think Like A Creator approach working perfectly:

• Clear positioning (sports business education)

• Consistent value delivery (well-researched content)

• Standing out by being different (clean branding vs clickbait chaos)

• Focused mission (1% more informed)

Worth a follow if you're into sports or just want to see educational content done right.

Remember, the creator mindset is all you need to grow 🌱

P.S. If you're serious about building an audience that becomes a strategic asset for your business (not just a vanity metric), join us here →

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