You need more content to make more money, but need more money to make more content...

I tweeted something yesterday that I thought I'd expand on here.

There are two types of creators who get stuck when trying to scale:

Type 1: The Solo Creator

You're full-time, making decent money, but you've hit a ceiling on content production.

Your life looks like:

• Working 60+ hours a week

• Doing everything yourself

• Feeling like you need to be everywhere

• Just about staying afloat

You need more content to grow income (AdSense, brand deals)... but you need more income to fund the production.

Classic chicken and egg.

Not bad enough to quit, not profitable enough to grow.

Sound familiar?

Type 2: The Small Team Builder

You've got solid revenue and a small team, but now you've entered a different trap.

Your life looks like:

• Overheads eating your profit

• Managing people instead of creating

• Constantly chasing revenue to keep the machine fed

• Not enough cash left to make big moves

You want to invest in bigger projects, better talent, or ambitious growth plans, but the cash just isn't there after everyone gets paid.

Different problem, same root cause: cash flow.

If either of these situations sounds painfully familiar, here's what I've observed:

Your business model likely needs an upgrade.

This is normal evolution.

Most creators I work with face this exact situation.

The problem isn't your content.

It's not your audience size.

It's not even your work ethic.

It's that typical creator revenue models (AdSense, brand deals, etc.) are slow to generate returns.

• AdSense pays pennies per view

• Brand deals take weeks/months to negotiate and pay out

• Merch requires inventory and shipping (expensive!)

The Fix:

Start building revenue streams that generate higher margins and faster returns:

1. Digital Products: 70-90% margins, instant delivery

2. Paid Communities: Recurring revenue, minimal fulfilment costs

3. Premium Content/Services: Higher price points for select audience

4. Software/Tools: Scale without needing more of your time

More cash = more freedom to reinvest, experiment, and scale smarter.

This is exactly how I've helped dozens of creators break through these plateaus.

Remember, the creator mindset is all you need to grow 🌱

oh and before you go…

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