You learn more in 1 hour of doing than 3 months of planning

Everyone thinks their idea is the next big thing, right?

We spend weeks planning, months formulating, sometimes even years perfecting... all based on a hunch.

And I get it.

Planning feels productive.

Researching feels safe.

Perfecting feels… necessary.

But here's a little weekend reminder I needed myself:

• You learn more in one hour of doing something than you do in three months thinking about it

• The faster you fail, the faster you learn (or at least what definitely doesn't)

• Perfect plans rarely survive first contact with reality anyway

And that's okay.

That's the game.

Test quickly. Learn eagerly. Iterate constantly.

That's how you find what works - not by thinking about it, but by doing it.

The Sidemen didn't spend years upon years planning their channels before starting.

They just hit record, put it out there, learned what worked, and kept evolving.

Every successful creator I know has a graveyard of failed projects and "brilliant ideas" that went nowhere.

But each failure contained the seed of their eventual success.

So whatever idea you've been sitting on, whatever project you've been overthinking... maybe this weekend is the time to just start?

Then get outside and enjoy what feels like the UK's annual 3-day allocation of sunshine 😂 ☀️

Speaking of taking action – the waitlist for our upcoming "Your Most Valuable Asset" workshop has been filling up quickly! Thanks to everyone who's shown interest. If you haven't joined yet and want to learn how to build an audience that becomes your most valuable business asset, use the poll below to register your interest:

Community members will get this workshop for free.

Remember, the creator mindset is all you need to grow 🌱

Did someone forward this to you? Sign up here to get the next one straight to your inbox.

If this email landed in your spam or promotions folder, move it to your primary inbox so you never miss an update from me.