Would a stranger think you're serious about your goals?

It’s HOT in the UK today.

Like, sweating-just-thinking-about-moving hot 😅

And me being the genius who wears all black all the time isn't helping the situation 🤦‍♂️

Been trying to make the most of this weather with the kids while simultaneously trying not to combust.

Also helping my wife as much as possible this week - identical twin pregnancies are no joke lol.

Been properly getting into that Trainwreck series on Netflix too, highly recommend if you need something to binge.

Anyway.

In a state of potential heatstroke, I had a thought:

If someone followed you around with a camera for a week, would they actually believe you're serious about your goals?

Not what you post on Linkedin.

Not what you tell people at networking events.

What would they actually see?

Hard truth but I do think most of us are walking contradictions.

We say we want to build a business, then spend 3 hours scrolling tiktok.

We claim we're focused on growth, then skip the important stuff because it's "boring."

We talk about being disciplined, then hit snooze 47 times.

(guilty 🙋‍♂️)

Imagine the documentary:

"Jordan says he wants to scale his business, but here he is at 2pm, still in yesterday's clothes, watching videos of people making food."

Narrator voice: "he has been here for 2 hours."

Not exactly giving gary vee vibes, is it?

But seriously, this stuff matters more than we think.

Your daily actions are basically a live demo of your priorities.

And if someone was making a highlight reel of your week, what would they see?

• discipline?

• consistency?

• relentless focus?

Or would they see someone who talks a big game but can't stick to their own calendar?

We're all really good at lying to ourselves about this.

"i'm working hard" we say, while taking a 45-minute "quick break" to reorganise our spotify playlists.

"i'm being strategic" we convince ourselves, while avoiding the one task that would actually move the needle.

Look, i get it.

I really do.

Building anything is hard.

Creating content consistently is hard.

Showing up when you don't feel like it is hard.

But the gap between what you say you want and what you actually do is where dreams go to die.

You can't manifestation-journal your way out of inconsistent action.

You can't positive-mindset your way past terrible work habits.

You can't "fake it till you make it" if you're not actually making anything.

The creators and business owners who I see win day after day are not necessarily more talented.

They're not necessarily smarter.

They're just better at doing boring stuff consistently.

Cool idea for you:

For the next week, pretend someone's filming everything you do.

Would that person think you're serious about your goals?

Or would they think you're just someone who likes talking about goals?

Because honestly, your actions already know the answer.

They've been telling everyone what you really care about.

Anyway, back to melting in this heat 🥵

Remember, the creator mindset is all you need to grow 🌱

P.S. Speaking of actually doing the work... we've got a WhatsApp group of 300+ brand owners, creators and marketers who are all about action over excuses. Daily wins, honest accountability, and zero tolerance for BS.

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