why your brain feels fried after scrolling

Watched a hank green video recently, click here to watch it, and he absolutely nailed something i couldn't put my finger on.

Why your brain feels so fried after scrolling.

Why you can consume content for hours and feel emptier than when you started.

We're living through the junk food era of content.

And it's giving us all digital diabetes.

Here's hank's brilliant analogy:

For most of human history, we had food scarcity.

Not enough calories to go around.

The fight was just to get any food at all.

But now? food is abundant.

And big corporations who want profits make sure their food is the most appealing and tastiest - regardless of whether it's actually good for you.

Convenient, cheap, addictive.

This led to an obesity epidemic because our brains are still wired for scarcity, but we're living in abundance.

Sound familiar?

Because the exact same thing has happened with information.

For most of human history, we had information scarcity.

Knowledge was passed down through generations, word of mouth.

But now? we're drowning in information.

The average person consumes 74gb of information per day.

That's like watching sixteen movies.

Every corporation is trying to make the most convenient, cheapest, most addictive content possible to keep us consuming.

It tastes great going down, but leaves you mentally malnourished.

Pure empty calories for your brain.

But wait, it gets worse.

AI slop is about to make this infinitely worse.

Imagine mcdonald's, but they could produce a billion burgers per second, perfectly engineered to your exact taste preferences.

That's what ai content is becoming.

More addictive, more abundant, more hollow than ever.

We're about to be flooded with perfectly optimised brain rot.

So what's the solution?

Just like you have to seek out healthy food, you've gotta find healthy content.

Seek out the nutritious stuff.

Find creators who aren't just trying to fill your time, but fill your mind.

Content that challenges you, teaches you something real, makes you think differently.

The digital equivalent of whole foods in a world of processed garbage.

And this is exactly why I started thinking like a creator:

Most content is designed to keep you consuming, not to actually help you grow.

But what if content could be both engaging and nutritious?

What if you could build an audience without feeding them digital junk food?

What if you could create something that people actually valued, instead of just mindlessly scrolled through?

That's the creator mindset difference:

• traditional marketing = junk food content (quick hit, no lasting value)

• creator thinking = nutritious content (engaging but actually helpful)

• traditional business = trying to capture attention at any cost

• creator business = trying to deserve attention by providing real value

Your brain is what you feed it.

And if you're building a business, your audience's brains are what you feed them too.

So the question is: are you contributing to digital diabetes?

Or are you one of the rare ones creating content that actually nourishes?

Because people can feel the difference.

They might consume junk food content out of habit, but they remember and respect the creators who gave them something genuine.

That's how you build a business people care about.

If you're thinking about how to apply this to your own content strategy - whether that's cutting through the noise, creating something people value, or building a profitable business - I've got some time this week for calls.

15 minutes to an hour, whatever works.

Book here if you want to chat about it →

Remember, the creator mindset is all you need to grow 🌱

P.S. - Our WhatsApp group of 350+ business owners and creators has been buzzing lately - people are sharing loads of job opportunities and business partnerships. Worth joining just for the connections.

Jump in here if you want access to that network →

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