Why 7 people make better decisions than 2

Most ideas, creative endeavours and businesses die because they can't make decisions fast enough.

And the speed required to move in this industry means if you're not decisive, you're gone.

But the Sidemen – they've built what I call the Supreme Court of the Sidemen.

Seven of them.

Four wins.

Once you get to four, there's a decision.

That's it.

Brilliant, actually.

I've worked with so many creatives and traditional talent before, and working with seven is so much easier than working with one.

It's really weird.

But it's one of the main reasons they've lasted over a decade when most creator groups fall apart.

One thing that they all believe in, and I believe in it massively, is that perfectionism is an enemy.

If you're trying to be perfect and make something bang on, you're likely to fail because of the speed required to move.

You have to keep going.

You have to keep making decisions and moving at pace.

Even if you try and it doesn't work, that's better than not trying.

Go hard or go home is definitely the philosophy.

The reason it works is their attitude to it.

They know that they are all equal.

There's no dominant voice, there's no leader.

So ultimately there's a sense of detachment around "I think this is a good idea" but if the other guys think it's better and they vote it in, then it's a decision.

They've had to find a way of putting their emotions to the side and saying, right, if the boys want it and they win the vote, even if I think it's a bad idea, it's for the greater good.

When a decision is made, those four people feel ownership over it.

And the three who voted against it?

They don't sit there sulking.

The group made the call, and now everyone executes regardless of how they voted.

That's how you get seven incredibly strong personalities all pulling in the same direction even when they don't fully agree.

If you wanted to replicate this, my advice would be to keep your core decision-making group at an odd number.

Three works brilliantly.

Five people works.

Seven works.

Just make sure everyone knows the threshold for a decision.

Three out of five, four out of seven, whatever it might be.

And most importantly – once the vote is done, everyone executes.

No second-guessing.

No undermining.

But the most valuable lesson?

You have to keep making decisions and moving at pace, because if you don't, you'll get caught behind.

I talk all about this and a lot more on a recent podcast with Internet Dads.

Click here or on the thumbnail below to give it a watch 👇

Remember, the creator mindset is all you need to grow 🌱

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