What Netflix's latest move means for creators...

Netflix might be about to get the rights to F1 in the US.

And this might not sound like a massive deal at first, but trust me - this could actually be the final nail in traditional TV's coffin.

See, traditional TV has been dying a slow death for years.

Only 48% of 18-24 year olds even watch traditional TV anymore.

That's down from 76% just five years ago.

But sports... sports have been the one thing keeping it alive.

The last proper reason to tune in live.

To actually sit down at a specific time and watch something.

So Netflix potentially getting F1 in the US?

This is huge. Because once one major sport moves to streaming, yeah, the others are gonna follow.

Imagine if football moves next.

The Premier League exclusively on a streaming platform… There's no coming back from that.

What's really interesting though is what's already happening in people's homes.

Like, the TV is still there, right?

Still in the living room.

Still the heart of the household.

But what people are actually watching on it has completely changed.

YouTube dominates now.

Americans spend more time watching YouTube on their TVs than anything else.

More than Netflix.

More than Disney.

More than NBC.

Wild times we live in.

And there's this whole thing with Gen Z and dual screening - 85% of them are "watching" TV while doing something else.

The TV's on but they're not really watching it.

They're on their phones.

On their laptops.

Actually paying attention to something else.

There’s huge opportunity in this.

Creators are now making content in formats that feel like TV.

On schedules that feel familiar.

But... it's all free.

That's the thing that traditional TV can't compete with - endless high quality content without any cost to the consumer.

And for creators? This is a massive.

Because when traditional TV falls (and it will), all that attention, all that ad spend, all those opportunities are going to flow somewhere else.

To the platforms and creators who've already built audiences.

Who understand how to make content that works on the big screen.

Live TV is still hanging on.

Just about.

But once that moves over to streamers or even YouTube itself?

That's it.

Game over for TV as we know it.

And that's why I'm telling you this now.

Because the creators who understand this shift?

Who start thinking about their content in terms of the big screen?

Who build their strategies around where attention is actually going?

They're the ones who are going to win big when this all plays out.

Remember, the creator mindset is all you need to grow 🌱

Jordan

P.S. Want to be around other creators and business owners who understand the attention economy? Consider joining the Think Like A Creator community. I offer a 14-day money back guarantee if you find it’s not for you :)

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