Virgin just created the job every creator dreams of

Virgin Red just posted what might be the best job opportunity in the world.

£50,000 for 6 months work.

Travel and expenses covered.

Your job? Say yes to bucket list experiences and document the whole thing.

The official title? Head of Yes.

Yes, that's real 😅

What's brilliant about this is how they're hiring.

You don’t need a CV or a cover letter, and there’s no traditional interview.

All you have to do is post a TikTok with their hashtag and you're in the application process.

They've turned the entire hiring process into content.

The applications ARE the campaign.

Genius.

If you’re a frequent reader, you know I’ve banged on about this time and time again.

The best brand partnerships are collaborations where creators get to be creators.

Virgin are giving someone creative freedom, real experiences worth talking about, and the resources to tell those stories properly.

They're getting thousands of pieces of content from the application process alone.

Every creator who applies is essentially creating an audition tape that showcases their storytelling ability while promoting Virgin Red.

Then whoever gets hired will create six months of content documenting genuine experiences.

And this works BECAUSE it's real.

The creator who gets this job will actually be excited about what they're doing.

They'll genuinely want to share these experiences.

Their audience will feel that authenticity.

You can't fake that energy.

You can't manufacture that excitement.

When you give creators something worth talking about, they'll create content that works.

Compare this to the traditional brand deal.

"Here's £5k, post 3 times about our product, use these exact talking points, get our approval on everything first."

The creator's stressed about meeting deliverables.

The brand's stressed about control.

The audience can smell the inauthenticity from a mile away.

Everyone loses.

Virgin's are essentially saying "we trust you to tell great stories, here are incredible experiences to tell stories about, go create."

Last point I want to make…

And it’s about how employee-generated content and how brands can think like creators themselves.

Virgin Red are being playful, they're taking risks, they're creating a genuine moment worth talking about.

That's thinking like a creator.

That's understanding that, right now, attention is earned through entertainment and authenticity, not bought through traditional advertising.

If you're a brand still treating creators like billboards - still sending them your "brand guidelines" and expecting them to read from your script - take notes.

And if you're a creator, this is what you should be looking for in partnerships.

Not just the bag.

But brands who see the value in what you do.

Those are the partnerships that work for everyone - the brand gets authentic content, you get to create something you're proud of, and your audience gets value instead of ads disguised as content.

The creator economy is maturing.

Virgin Red just showed everyone how it's done.

Oh and before you go…

…Grace Andrews and I just posted edition 5 of Community Service.

We cover:

• Alex Cooper’s power move - launching her own creative agency and proving creators are building media infrastructure, not just followings

• Tech bros have discovered human marketing - the great AI marketing retreat nobody saw coming

• The receipt that tells the real story - what 11 years and 1,000 contributors actually looks like when you build IP

• Forget the Oscars, creators have a new award - and why platforms finally remembered that taste matters

Click here to have a read (and join over 4K others)

Remember, the creator mindset is all you need to grow 🌱

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