This email could be worth £10k...

Quick one before we start:

In case you missed it last week, I just released my 7 Steps to 7 Figures Brand Strategy Checklist – the exact 28 questions I use to write strategy for The Sidemen, Amelia Dimoldenberg, and more.

You can download it below:

Let's talk about something that makes most people squirm - asking for more money.

But here's the thing: creators don't ask, they demonstrate.

The Cold Hard Truth About Raises

Here's a stat that might surprise you:

67% of professionals who negotiate their salary successfully get what they want.

Yet most people never even try.

Why?

Because they're thinking about it all wrong.

As someone who's been on both sides of this conversation (managing the Sidemen and running Arcade Media), I can tell you the secret that actually works:

Show. The. Money.

Show them in a clear, documented way that proves your value.

Here's how creators think about it:

1. Track Everything: Document every win, every efficiency, every penny saved or earned

2. Quantify Your Impact: Turn those achievements into real numbers

3. Tell Your Story: Package it all in a way that's impossible to ignore

The Money Math That Matters

Your manager cares about two things:

• How much money you've made the company

• How much money you've saved the company

Everything else is just noise.

Here's what most people get wrong - they focus on activities instead of outcomes.

"I worked late" or "I manage three projects" means nothing compared to "I increased customer retention by 23% through my new onboarding process”

Your Action Plan

1. Start a "wins folder" today

2. Document your impact for the next 30 days

3. Package it professionally (more on this below)

4. Book that meeting

73% of employers actually expect you to negotiate. They're waiting for you to make your case.

The most effective format I've seen (after countless negotiations on both sides of the table) follows this structure:

1. Open with your biggest win

2. Support with consistent patterns

3. Close with future value

75% of recruiters report an increase in candidates initiating salary negotiations.

The market rewards those who know their worth and can prove it.

Level Up Your Presentation

Speaking of packaging yourself professionally - this is exactly why I created the Perfect Creds Deck.

It's the template I've used to close millions in deals and help countless creators present their value.

It’s exclusively available to our newsletter community.

(If you're one of our founding beta members, it's yours free when we launch the community)

So, if you're serious about getting what you're worth, you can grab it here:

The Creator Mindset Shift

Keep this in mind: You are not asking for a favour.

You’re demonstrating your value within your organisation.

The same mindset that builds audiences and creates content can be applied to proving your worth.

Chat soon, Jordan

P.S. The Perfect Creds Deck is designed to make you look professional, credible, and worth every penny you're asking for. You can grab it now, or get it free when you refer 5 friends to this newsletter.

Chat soon,

Jordan

P.S.S If you're unsure of the next steps for your product, service, brand or personal brand, Grab one of the last 4 slots for November.