the top 1% creators are making millions

The top 1% are making millions.

But most creators are still struggling to go full-time.

And the reason is dead simple.

More creators than ever.

More choice for viewers.

More choice for advertisers.

Which means less value per creator.

It's supply and demand.

When there were 100 creators in your niche, brands had limited options.

Now there are 10,000.

So the big question becomes: how do you stand out in this massive crowd of content?

Here's the first thing most creators don't understand.

You are an advertising platform.

Say it with me: "I am an advertising platform."

Whether you like it or not, brands want audiences.

You have an audience.

So brands pay you to reach them.

That's the model.

That's how all content creators get paid.

The sooner you understand this, the sooner you can start thinking strategically about building.

Now there are basically five ways creators make money:

1. Content income (AdSense)

2. Affiliate marketing

3. Brand deals

4. Memberships and merch

5. Owned brands

These go up in complexity depending on how far along you are.

But to get your first £10k?

Focus on the first three.

Especially brand partnerships.

That's where the real money is early on.

But before you start chasing cash, you need a strategy.

Think backwards from the advertiser's point of view.

Ask yourself these seven questions:

1. Who are you?

2. What are your core values?

3. How do you want your brand to feel?

4. Who's your target audience?

5. How will you reach them?

6. What content will you create?

7. Who are your ideal advertisers?

For example: you're a football creator making rant-style content for casual fans.

Your ideal advertisers?

Betting brands, travel companies, beer companies.

Anyone already advertising in that space.

That's positioning.

And it's absolutely crucial.

Once you've got your positioning sorted, you need to think in formats.

Sidemen's Hide and Seek.

Beta Squad's Guess the X.

These are products on a shelf that make it easy for brands to buy.

Much easier to sponsor than random one-off content.

Now let’s say your videos get 10k views on average.

Here's how you price it:

10k views ÷ 1,000 = 10 10 × £25 CPM = £250 media value Add 50% production fee = £125 Total per video = £375

Maybe not as much as you thought, right?

But scale that to 20k, 30k, 50k views and suddenly you're making real money.

Three videos at £800 each?

That's nearly £2.5k.

Do four packages like that and you've hit your first £10k.

Above everything else, focus on building a valuable audience.

Not just a big audience.

A valuable one.

Quality matters more than quantity when it comes to monetisation.

If your audience sucks, even if it's massive, brands won't pay real money.

Build it.

Serve it.

Monetise it.

📈 Creator Spotlight

If you want the complete step-by-step strategy for hitting your first £10k from brand deals, I've just dropped a full video breaking this down.

"Give me 6mins and I'll increase your content revenue by 127%"

It's live on YouTube now!

Worth a watch if you're serious about turning your content into income.

Remember, the creator mindset is all you need to grow 🌱

P.S. If you're serious about building an audience that becomes a strategic asset for your business (not just a vanity metric), join us here → 

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