The fantastic 4 drama is 100% fake

Need to get this off my chest!

This whole Fantastic Four press tour drama? It's scripted.

At least, that's my theory.

And honestly? If I'm right, it’s evil but genius.

I’m calling bs because Pedro Pascal and Vanessa Kirby's viral "moments" are too perfect.

The hand-holding. The face-touching. Getting way too cozy for a pregnant, engaged woman and her co-star.

The internet is going absolutely nuts for it.

But take a quick second…

Fantastic Four needed a miracle.

The 2015 version made only $170 million worldwide and got absolutely slated.

Barely anyone was excited about another attempt.

Marvel finally has the rights back, but guess what?

Nobody was talking about this movie until the press tour "drama" started.

Then suddenly - boom.

Spicy relationship controversy everywhere.

Everyone's dissecting every gesture, creating viral TikToks, debating boundaries.

And the film just earned $24.4 million in Thursday previews, beating Superman's $22.5 million.

That's the biggest preview night of 2025.

Coincidence? Not so much.

Classic misdirection strategy:

Create controversy that gets people emotionally invested.

Then they'll absolutely watch the movie to see if that chemistry translates on screen.

The timing is just too perfect.

We live in an attention economy.

You need to get people talking to get them watching.

And controversy drives conversation like nothing else.

Give them juicy behind-the-scenes drama and suddenly everyone's invested.

This is either:

A) The most calculated marketing campaign ever

B) The most convenient scandal in Hollywood history

I'm betting on A.

After managing creators for years - authentic moments don't trend this perfectly.

Real drama is messy, awkward, poorly timed.

This drama is perfectly timed, beautifully lit, and conveniently clippable for social media.

Plus, think about the risk/reward:

If it's real drama, both their careers could be seriously damaged.

If it's fake drama, they've just generated millions in free publicity for a film that desperately needed it.

Which seems more likely?

The genius is in making it believable enough to feel real.

Just scandalous enough to be interesting.

Just awkward enough to feel authentic.

But not so damaging that it actually hurts anyone's reputation long-term.

It's the perfect storm of modern marketing:

Create controversy without real consequences.

Generate organic content that audiences create themselves.

Turn press obligations into must-watch entertainment.

Whether I'm right or wrong, it worked.

We're all talking about Fantastic Four.

And that's exactly what they wanted.

Could be me reading too much into nothing.

But it's definitely effective.

Remember, the creator mindset is all you need to grow 🌱

P.S.

Book here if you want to chat about creating genuine buzz around your business (without manufactured drama obs) →

P.S.S.

Click here to get my free “Death of Boring Content” guide to learn how to create content that people genuinely want to consume

Did someone forward this to you? Sign up here to get the next one straight to your inbox.

If this email landed in your spam or promotions folder, move it to your primary inbox so you never miss an update from me.