Stop trying to be good at everything

Quick heads up before we jump in – If you haven’t already, be sure to grab my ‘7 Steps to 7 Figures Checklist’ (the exact 28 questions I use to write strategy for The Sidemen and more) here:

In the last year alone, Amelia Dimoldenberg has sat down with the likes of Andrew Garfield, Eric Andre and Kylie Jenner.

@ameliadimz

There will always be someone shouting chicken at me @Kylie Jenner

If you're wondering how someone goes from interviewing UK rappers in chicken shops to sitting down with one of the most famous people on the planet, I might have some insight.

I worked alongside Amelia for 4 years. And her journey is a masterclass in something we rarely talk about anymore:

Mastering one thing.

Let's break this down.

Back in 2015, Amelia was just a girl with a camera, interviewing rapper Ghetts in a chicken shop.

Nothing groundbreaking about the setup.

Nothing fancy about the production.

But there was something different about her approach.

While everyone else was trying to be the next big serious interviewer, Amelia leaned into being awkward.

She made it her thing.

And then she kept doing it.

Again.

And again.

And again.

She didn't try to branch out into different content.

She didn't chase every trend.

She didn't dilute her style.

She just got really, really good at one specific thing:

Making the biggest names in the world feel natural by being deliberately unnatural.

The result?

• The Oscars made her their official red carpet correspondent

• A-list celebrities actively want to work with her

• And yes, Kylie Jenner said yes to a collab

Here's what this means for you:

The math is simple:

Being good at five things makes you one of thousands.

Being the best at one thing makes you one of one.

Look at your industry:

• Who are the people everyone knows?

• Who gets the biggest opportunities?

• Who lands the best clients?

I bet they're not the ones doing everything.

They're the ones who are known for something specific.

• The accountant who specialises in creator taxes.

• The lawyer who only works with startups.

• The designer who exclusively does pitch decks.

• The writer who's mastered Twitter threads.

So, my advice: master one thing so well that people can't imagine going to anyone else.

The real opportunities come from being undeniably excellent at one thing.

Being good at many things makes you replaceable.

Being the best at one thing makes you unforgettable.

Chat soon, Jordan

P.S. Speaking of mastering your craft – I was just at the Barclays Entrepreneur of the Year Awards, doing a fireside chat with Sara Davies from Dragons' Den about my business journey. Pretty surreal moment. Just goes to show – when you focus on being great at what you do, opportunities find you.

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