Quick pricing trick I learned from a bank CEO...

When I was 19, working as a junior creative, I met this CEO of a bank (obviously staying anonymous for this story).

Proper high-flyer type.

And he told me something I'll never forget about pricing psychology.

Never use round numbers.

He explained that when people see a round number - let's say £2,000 - they assume you just pulled it out of thin air.

But when they see something like £1,925, they think you've actually worked it out.

If someone quotes you £500, it feels like a guess.

But £527?

That feels like it's based on something real.

I started testing this.

Every time I got a new opportunity, I'd bump my day rate up by an odd number.

£300 became £327. Then £356. Then £425.

Nobody questioned it. Not once.

Because the numbers felt considered, calculated, real.

The CEO told me something else that stuck with me.

Always have your prices end in either a 5, 3, 7 or 9.

I know this sounds like some weird cosmic numerology stuff.

But I've seen it work over and over.

So have the researchers.

They call it "charm pricing," and it's particularly powerful with the number 9.

Studies show that prices ending in 9 can increase sales by up to 24% compared to rounded prices. Mad, right?

Now, I need to be really clear about this.

This only works if you're actually good at what you do.

No amount of clever pricing will help if you're not delivering value.

Those rate increases I mentioned earlier?

Each one came after I'd proven myself at the previous level.

Think about your own business for a second (or if you’re just starting out - consider this while you plan):

When was the last time you reviewed your pricing? Not just the numbers, but how you present them? How you justify them?

Most people I talk to are undercharging.

They round down their prices because it feels safer.

They end everything in nice neat zeros because it looks cleaner.

But consumers often perceive odd-ending prices as being significantly lower than their nearest round number.

It's called the "left-digit effect."

Your brain focuses on the first number it sees, so £3.99 feels closer to £3 than £4.

So instead, I want you to try this:

• Take your current prices and add 10%

• Then make them odd numbers

See how it feels.

If that makes you uncomfortable, good. Growth usually does.

This is exactly the kind of thing we work on in the Think Like A Creator community.

Right now, we’re at 21 members.

And I’m limiting this first cohort to 50.

The reason I’m limiting it to 50 is so I can make sure each member gets the attention they need.

Want to join us before we close?

Here's the link:

You’ll get access to 👇

✅ Weekly Group Coaching

✅ Private WhatsApp Group

✅ Live Events with Experts

✅ Work Opportunities Board

✅ Growth Challenges

✅ Accountability Network

(14-day money back guarantee if it’s not for you. No questions asked)

Remember, the creator mindset is all you need to grow 🌱

Jordan

P.S. I recently started posting on YouTube 👀, click here to watch my most recent video.

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