Most marketing departments are stuck in campaign thinking

"We spend £200k on a campaign, it runs for six weeks, gets decent numbers, then... nothing. We start from zero again next quarter."

A CMO said this to me this week.

See, most marketing departments are stuck in campaign thinking.

Most marketing departments are stuck in campaign thinking.

Launch something.

Measure it.

Turn it off.

Start again.

It's like building a house, tearing it down, then starting from scratch every few months.

Meanwhile, creator studios are thinking completely differently.

They're building audiences.

Creator studios organise around one thing: consistent audience growth.

They hire people who understand platforms.

They think in content series, not one-off posts.

They measure relationship building.

Every piece of content builds on the last one.

Every month's work compounds the previous month's.

Traditional marketing team structure:

• Campaign manager (temporary projects)

• Brand manager (consistency police)

• Performance marketer (buying attention)

• Creative agency (outsourced ideas)

Creator studio structure:

• Content strategist (audience understanding)

• Community manager (relationship building)

• Platform specialists (native content creation)

• Performance analyst (what actually works)

See the difference?

One is organised around projects.

The other around people.

The brands that figure this out now will own their categories in five years.

The ones that don't will keep throwing money at the same campaigns, wondering why nothing sticks.

Remember, the creator mindset is all you need to grow 🌱

P.S. If you're serious about building an audience that becomes a strategic asset for your business (not just a vanity metric), join us here →

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