Interrupting your regularly scheduled programming...

I’m interrupting your regularly scheduled programming because Community Service Issue #3 just went live!

(if you missed it, Grace Andrews and I started a a weekly report on Substack. We break down launches, campaigns, and noise and ask three questions: what actually happened, why it mattered culturally, and what’s the commercially useful takeaway? You get our inner monologue - call & response, disagreements, receipts - edited into one decisive briefing. It’s current, but never just a recap).

In the most recent edition, Grace and I cover:

• Why Nike x SKIMS feels like yesterday’s playbook - and what happens when billion-dollar brands default to celebrity shortcuts that no longer work

• Edward Enninful’s invisible launch - a masterclass in how even Vogue legends can disappear into the void with template thinking

• The $150 rock that broke the internet - plus why most brands are getting trend participation catastrophically wrong

I won't spoil the details here (you'll have to read it yourself), but let's just say some of these campaigns might have missed the mark.

Community Service decodes what's happening right now.

The patterns we're spotting today become your competitive advantage tomorrow.

Join over 4K and read Community Service Issue #3 here →

Remember, the creator mindset is all you need to grow 🌱

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