Inconsistency compounds

Overnight success stories are either:

  1. Complete nonsense

  2. Built on YEARS of consistent work you never saw

  3. One-hit wonders who will disappear in 6 months

For most of us, we’re gonna have to put in years and years and years of hard work.

This is why in our Think Like A Creator community, we hammer home the Strengthen pillar - building muscles of discipline, consistency, and grit.

Because without that foundation, literally every other strategy falls apart.

But look, I get it.

Consistency is hard, it’s boring.

It's probably the hardest part of building anything meaningful.

I still struggle with it myself!

But that's exactly why it's so valuable.

Because most people can't do it.

Most people start things but never finish them.

Most people get excited for a week and then move on to the next shiny object.

Most people want the outcome without putting in the reps.

My reason for bringing all of this up:

Over the next year, I'm looking to grow our Think Like A Creator community significantly - but I'm only interested in bringing in the right people.

I don't need thousands of people who will show up once and then disappear when things get challenging.

I need the driven, consistent ones who understand that real growth - in business, in content, in life - happens through showing up day after day, even when it's not exciting.

  • The people who don't want to settle for mediocrity

  • The people who are willing to push themselves past their comfort zone

  • The people who understand that consistency compounds

If you're nodding along reading this, thinking "Finally, someone telling it like it is" - then you're exactly who I'm looking for.

Inside my Skool group we do weekly Power Hours, have an incredibly supportive WhatsApp group, and hold each other accountable to showing up consistently.

We've recently moved to yearly pricing specifically to encourage commitment and consistency, and to show that this is a long-term grind, not a 2-week quick fix.

If that's not you, completely fine, but keep this in mind:

The Sidemen didn't get to where they are by going viral once.

They got there by posting every single week for over 10 years.

Their audience didn't just materialise out of nowhere.

It was built one video at a time, one subscriber at a time, consistently delivering what their audience wanted.

And this is why I'm so passionate about the Think Like A Creator methodology:

Building something sustainable that you can do consistently for decades to come.

Remember, the creator mindset is all you need to grow 🌱

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