I owe you an apology

First off, I owe you an apology.

It's been a while since my last email, hasn't it?

Long story short: While I absolutely loved writing One Last Thing, it was time for me to take my own advice and focus on less, to deliver more.

But, the last time we spoke - I told you to “Watch this space — One Last Thing could evolve into something really exciting and much bigger”.

Well, I’m in your inbox today to deliver on that promise.

A quick refresh:

I'm 27, with my wife Millie and 3 young children. I'm the Manager of The Sidemen, made the Forbes 30u30 list, and co-founded Side+, Sides, XIX Vodka, Side+, Best Cereal and Upside.

Before that, I was the Chief Creative Officer of Europe’s biggest talent agency YMU, signing top creators like Amelia Dimoldenberg, Munya Chawawa, Zac Alsop and many more.

I’m an advisor / investor to multiple startups, such as Tilt and Mob, as well as being a member of 10 Downing Street’s SME Business Council.

All of this - the successes, the challenges, the insights from working with top creators - it made me reflect.

And I spotted something big.

A mindset.

A way of thinking that separates the winners from everyone else.

The world's shifted.

The rules have changed.

And the people winning?

The people making millions from their bedrooms…

They're thinking differently.

They're thinking like creators.

You might be thinking, "Who are you to be talking to me about success? Why should I care?”

I care because so many people I meet want to do more, see more, live more - but don't have the tools to do so. They don't have a plan. They don't have the right mindset.

Yet.

Every business book, podcast, and YouTube video these days bangs on about the 'endless possibilities' in our digital age.

But the truth is, for most of us, we have no clue where to start.

That changes now.

I've spent my career learning 'how' at the top level.

I've worked on creative strategy for the biggest celebrities in the country, I've also interviewed over 50 successful digital entrepreneurs on my podcast Unboxed.

And from everyone I've met, those who win share something special.

A secret flair, if you will.

A mindset that is totally different from everyone else.

It's this: they don't consume, they create.

And they do so by adapting, taking risks, delegating, thinking big, storytelling, optimising, and North Star thinking - Day in, day out.

They have what I call 'the creator mindset', underpinned by these 7 principles.

It is totally different from everyone else.

99% of us simply do not have it. But the secret is that we can.

And it's not just for making videos or content - it's an approach that can revolutionise any business or career.

So whether you’re a lawyer a doctor, a banker or a baker, if you're sat at your desk on Monday, dreaming of a different life: more money, that big promotion, freedom to travel, work abroad - you name it.

I believe the application of this mindset is the key.

That's why "One Last Thing" is evolving into "Think Like A Creator."

Think Like A Creator will show you how to get the creator mindset, and more importantly, how to use it - through my countless personal learnings, and examples of those doing it best.

So, what does this mean for you and this newsletter?

Don't worry - you'll still get the inspiration and insights you signed up for.

But now, we're taking it to a whole new level.

Here's what's changing:

1. More emails: You'll now hear from me twice a week instead of once.

2. More practical advice: I'll show you exactly how to apply the Creator Mindset to your life and work.

3. Real-world examples: We'll look at how real people and companies are using this mindset to win.

4. A chance to go deeper: I'm launching an exclusive community for those who want to take this seriously.

I'm so excited about this new direction.

My promises to you:

• I will keep things short, sweet, and straight to the point.

• I will back things up with evidence (not just my silly opinions).

• I will ensure every piece of content is practical and applicable.

I truly believe this can be revolutionary for you, whether you're looking to boost your career, start a side hustle, innovate in your current role, or completely reinvent your business approach.

Ready to learn more? Keep reading...

Introducing: The Think Like A Creator Exclusive Community

Who is it for?

The seriously ambitious among you who want coaching and support to:

• Start a business

• Get a promotion

• Launch a side hustle

• Accelerate business growth

• Develop a personal brand

• Stay ahead of trends

What you get as a member:

• Monthly live webinars

• Free ‘Perfect Creds Deck’ Template to help sell your brand (worth £37)

• ‘Weekly Learnings’ Series

• Access to Arcade Media’s team for personalised advice

• Group Power Hour sessions (worth £500 /hour)

• Ongoing community support

• Early access to bi-annual TLAC events (coming soon)

Total value: Over £1,000 per month

But here's the thing: before we open the doors to everyone, I'm looking for 50 ambitious individuals to help shape this community from the ground up.

Why am I doing this?

Simple. I want to create the most valuable community for people who want to think and act like creators. And to do that, I need your help.

What's in it for you?

As one of our 50 Founding Members, you'll get:

1. Free access to the community during the beta period (at least 1 month)

2. The chance to shape the future of TLAC community

3. Direct access to me and the Arcade team for feedback and ideas

4. Early access to features and content before anyone else

5. The opportunity to network with 99 other ambitious, like-minded individuals

6. A special 'Founding Member' badge that you'll keep even after we launch

What I'm looking for:

• Commitment to participate actively

• Willingness to provide honest, constructive feedback

• Enthusiasm for helping others and building a supportive community

• A passion for personal and professional growth

How to apply:

If you're excited about this opportunity, here's what to do:

1. Hit reply to this email

2. Tell me in 100 words or less why you'd be a great Founding Member

3. Share one specific thing you hope to gain or learn from this community

I'll personally review every application. We're looking for diversity in backgrounds, industries, and goals to create a rich, vibrant community.

The fine print:

This offer is for a limited time only. Once we have our 50 Founding Members, applications will close.

After our beta period is over, as one of my OG subscribers, you'll be the first to know when we officially launch. And here's a little insider info: there'll be a ridiculously good offer waiting for you when we do.

Thanks again for sticking around :)

Speak soon,

Jordan

P.S. Your feedback is hugely valuable in shaping this new direction. Please take 10 seconds to fill out this survey. Your answer will help me tailor future content to what you need most! 👇️