I made something for you :)

Author

Jordan Schwarzenberger
July 21, 2025

I made something for you :)

Been getting a lot of questions about the frameworks we've covered in recent newsletters - the Emma Chamberlain transparency strategy, the Anthony Po meta narrative approach, the Stellaski cafe emotion-first marketing.

People keep asking if there's somewhere they can reference all of this in one place instead of digging through old emails.

So I pulled together our 3 best content frameworks into a guide:

"The Death of Boring Content”

Inside I added:

  • Framework 1: Sell the Emotion, Not the Product

  • Framework 2: Build Meta Narratives, Not Content

  • Framework 3: Transparency as Strategy

Each framework includes the full story behind it, why it works, and specific action steps you can implement immediately.

I put this together for you because most content feels like junk food right now - quick dopamine hits that leave people mentally malnourished.

These 3 frameworks help you create the nutritious stuff that people value and remember.

The difference between content that gets consumed and content that gets treasured.

The guide is completely free.

Everything in the guide comes from newsletters we've sent (you might recognise some of the stories), but having it all in one place with action steps makes it way more useful as a reference.

Use it well.

Remember, the creator mindset is all you need to grow 🌱

signature

Did someone forward this to you? Sign up here to get the next one straight to your inbox.

If this email landed in your spam or promotions folder, move it to your primary inbox so you never miss an update from me.