How Twitter threads landed these guys their dream jobs

Como just hired two football Twitter accounts as first team scouts.

Wait, let me back up.

Como - the Serie A football club playing in Italy's top division - just hired two football Twitter accounts as first team scouts.

Ben Mattinson and Felix Johnson.

Two football creators known for posting threads about players before they blow up.

Mattinson identified Deanhausen and Christian Mascara as ones to watch way before they were playing for Real Madrid and Arsenal.

Johnston built an audience of over 200,000 analysing players across Europe.

Como saw their work and hired them as professional scouts.

And I know this will annoy a lot of people.

But it's interesting to look at why this is happening.

Why Como are doing this

Como aren't your typical football club.

They're backed by the Hartono brothers, ranked amongst the richest men by Forbes, and they're redefining what a club can be.

From fashion collabs to big name investors like Thierry Henry and Cesc Fabregas, they're driven by a content-first approach rather than a traditional one.

They even hosted Football on the Lake this summer with Michelin star chefs and DJ sets.

Who in the Premier League would do that?

Terry Crews, Jeff Goldblum, AJ Tracey - they all showed up.

It's similar in my mind to what Baller League and Kings League are doing - six and seven-a-side competitions that blend football with entertainment.

Como are just applying that same thinking to how a club operates.

What's happening here

These two guys didn't have traditional scouting CVs.

They had track records.

Public track records that anyone could verify.

Mattinson called players years before they made it big.

Johnston built an engaged audience that trusted his analysis.

Como looked at that and thought: this is proof of work.

Not just claims about what someone could do, but evidence of what they've already done.

The shift

Your content is increasingly becoming your CV.

Not your LinkedIn profile with bullet points about "responsibilities."

Your actual body of work that people can see, engage with, and verify.

If you're building in public and sharing your expertise, you're creating a portfolio that shows what you can actually do.

Como hired these guys because their Twitter threads proved they could spot talent before anyone else.

What this means

Whether you're in football, finance, marketing, consulting - whatever.

There's an opportunity to build your reputation publicly.

Share your insights. Document your process. Build your track record where people can see it.

The traditional gatekeepers still exist, but there are now alternative paths that didn't exist before.

You can create opportunities by proving what you know and sharing it consistently.

This will annoy traditionalists.

People who spent years climbing the ladder the "right way" will say this cheapens the profession.

And I get that.

But these guys aren't unqualified.

They just qualified themselves in a different way.

Through work. Through results. Through building something people valued.

It's not replacing the traditional path.

It's just adding another option.

And for some people, that option might work better.

Think like a creator, my friends, and you can land your dream Italian job too.

Remember, the creator mindset is all you need to grow 🌱

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