How busy can you really be?

Look, I might be totally wrong about this.

But I've always had this sense that you can push your capacity way further than you think.

And the weird thing I've found is that when I did push it – maybe naively – my work actually got better, not worse.

Let me explain what I mean…

How busy can I really be?

So I kept testing it.

Five kids. Multiple businesses. Managing the Sidemen. Launching brands.

Etc, etc, etc.

And my level of work went up massively in terms of speed of doing things.

I can get things done a lot quicker.

I'm more efficient, more discerning.

It's actually made me improve 10-fold.

Which doesn't make sense on the surface.

Surely having less time means worse work?

But I found the opposite.

When I maxed out my capacity, I couldn't waste time anymore.

To be fair, work is so much easier than being at home with kids.

That's the real job 😂

And when you've got that real job waiting for you at home, you can't afford to mess about during work hours.

I became ruthless with what got my attention.

I had to say no to things that didn't matter.

I had to move faster, decide quicker, delegate more.

The constraints weren't holding me back – they were forcing me to level up.

Before I had all this on my plate, I had slack in my schedule.

And I'd fill it with meetings that didn't really need to happen.

Tasks that someone else should have been doing.

Work that felt busy but wasn't moving anything forward.

But when I got genuinely maxed out, I didn't have the luxury of pretending busy tasks were important tasks anymore.

I got discerning really quickly.

I learned what moved the needle.

I stopped attending meetings that could be an email.

I stopped doing work that someone else should be doing.

Because I literally didn't have the time anymore.

If you want to test this, I’m not saying you need five kids.

But you could deliberately add constraints that force you to improve:

Take on a project that matters to you while keeping your current workload.

Commit to something with a hard deadline that scares you slightly.

Add a responsibility you can't just let slide.

Then watch what happens to how you work on everything else.

The constraints force you to become someone who can handle that level.

And once you're operating at that new level, you can't really go back.

You've just permanently upgraded your capacity.

That's been true for me, anyway.

Click here or on the thumbnail below to give it a watch 👇

Remember, the creator mindset is all you need to grow 🌱

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