Here's what I tell overwhelmed business owners...

When it comes to growing your business, everything comes down to a simple truth:

It either takes time or it takes money.

Let me explain what I mean through something I was discussing with our community yesterday.

One of our members was asking about creating content while running their business.

They were struggling to balance everything, feeling overwhelmed by trying to do it all.

You know the feeling - trying to be CEO, content creator, and coffee maker all at once.

Here's the reality I shared with them: there's no way around the time it takes to build something meaningful.

You either put in the hours yourself, or you pay someone else to do it for you.

Take content creation as an example.

When I started sharing on LinkedIn, I was doing everything myself.

Writing posts, testing formats, figuring out what worked.

It took time, but it built the foundation for everything else.

Later, when the business grew, I could bring in people to help run the wider content operation.

But that only came after putting in the time to understand what actually worked (and making enough LinkedIn mistakes to make any social media manager cry).

The same principle applies to any part of your business.

You can either spend time learning and doing it yourself, or spend money to bring in expertise.

Neither approach is wrong.

It's about being honest about which resource you have more of right now.

Let me break this down practically…

When you're starting out, here's how to make the most of your time:

Pick one thing to master first.

When I was learning content, I just focused on making green screen videos explaining business concepts.

Really simple format:

• 15-20 mins writing what I wanted to say

• 30 mins filming (including all the mistakes)

• Done in about an hour

That's it.

No fancy editing. No complex production.

Just consistent output that I could do without help.

This taught me exactly what worked, what didn't, and most importantly - what was worth investing money in later.

The same goes for any part of your business.

Say you're just starting to build an audience:

Instead of trying to be everywhere, pick one platform where your customers actually are.

Master the basics there.

Once you know what drives results, then you can think about bringing in help or expanding.

When you do have money to invest, here's what I've learned works best:

Start with the tasks that:

• Take the most of your time

• Aren't your strength

• Have a clear process someone else can follow

The key is to be realistic about your resources right now.

If you have more time than money:

• Pick one channel or format

• Keep it simple enough to do consistently

• Track what actually works

• Build systems you can hand over later

If you have more money than time:

• List everything you do in a week

• Highlight what only you can do

• Start delegating the rest

• But keep enough involvement to know what works

Want help figuring out the right balance for your business?

That's exactly what we're exploring in the Think Like A Creator community.

Our community members are sharing their real experiences with this trade-off, what's working, and how they're making these decisions.

Plus, you'll get direct feedback from me on your specific situation.

Want to join us? Here's the link:

Remember, the creator mindset is all you need to grow 🌱

Jordan

P.S. New here? Start with my 30-minute masterclass where I break down everything I've learned about growing businesses by thinking like a creator.

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