Here’s the truth about knowing what you're good at...

Something interesting came up in our community call today that I wanted to share with you.

We were talking about strengths - specifically, how hard it is to actually know what you're good at.

It's something I think about a lot, especially working with creators.

See, most of us are terrible at seeing ourselves clearly.

And unless you've got incredible self-awareness (most of us don't, myself included), this blind spot can hold you back.

Let me give you a real example.

Take the Sidemen.

They're world-class content creators - that's their superpower.

But when we started launching businesses like Sides, there was this expectation that they should suddenly become food industry experts.

That's not how it works.

Their strength isn't in knowing everything about fried chicken.

It's in understanding culture, building brands, and creating content people love.

So we brought in partners who were actually good at the food part.

This is where most people go wrong with creator-driven brands.

They try to do everything themselves instead of focusing on their core strength.

Look at what's happening in the market right now.

Whether it's Chamberlain Coffee or what we're doing with the Sidemen - truly successful creator businesses are actually pretty rare.

And there's a reason for that.

The ones that work understand your authentic strengths should guide everything.

With the Sidemen, we've learned exactly what to do ourselves and what to hand over to others.

Side+ is entirely done in-house because it plays to our strengths.

Inside (our show) works because we know when to bring in help, while keeping the creative engine in-house.

But here's the tricky part - how do you figure out what those strengths actually are?

First up, you need somewhere to write:

• This is who I think I am

• This is how I think I should operate

• This is what I believe I'm good at

Then comes the important part: getting those beliefs challenged.

I've found the best way is surprisingly simple: create your own mini focus group.

2-3 people who'll be brutally honest with you.

Not what you want to hear. Not what sounds good.

The actual truth.

When you get feedback from multiple people, patterns start emerging.

You begin to see the gap between who you think you are and how others experience you.

Yes, take it with a pinch of salt.

But if you're hearing the same things from different people? Pay attention.

This kind of honesty requires humility.

You have to be ready to accept that you might be wrong about your strengths and weaknesses.

That's not easy. But it's necessary.

The magic happens when you stop trying to be good at everything and start building around what you're actually great at.

That's how you create something real.

This is actually why I believe so strongly in building communities like Think Like A Creator.

You need a space where people can be honest with each other.

Where feedback is useful.

There's no benefit in hiding the truth when it comes to feedback.

Because how else are people going to improve?

Chat soon,

Jordan

P.S. For those in the community, this is exactly why our Power Hours matter so much. Having people who'll give you honest feedback changes the game. If you want to join them - click here.

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