Don't wait too long to start

Quick one before we start:

I just released my 7 Steps to 7 Figures Brand Strategy Checklist – the exact 28 questions I use to write strategy for The Sidemen, Amelia Dimoldenberg, and more. You can download it below:

If I'd started documenting my journey 5 years earlier, where would I be today?

Mad when you think about it.

All those meetings, projects, and lessons learned... just gone. No record of them anywhere (until now).

It got me thinking of Gary V, actually.

Back in 2006, he just started filming himself talking about wine.

Nothing fancy - literally just him and a camera, tasting wine and chatting about it.

No one cared about wine reviews on YouTube back then.

The quality was terrible.

But he just... did it.

(compare the quality from 18 years ago to just a few months ago 👀)

But, that "silly" wine show ended up turning their family business from $3M to $60M.

Gary V has this amazing playlist on his YouTube channel called "Everyone Starts Somewhere."

It's all his earliest documented moments.

Properly awkward stuff.

But that's the whole point, isn't it?

Everyone starts somewhere.

It's actually annoying me right now thinking about it.

Because we all do this - we all wait.

We wait until:

• We feel more "legit"

• We have better gear

• We know exactly what to say

• Things are "perfect"

I see it all the time with people I work with.

They're doing fascinating stuff, solving interesting problems, learning things the hard way.

But ask them to document it?

"I'm not ready yet." "Nobody wants to hear from me." "I'll start when I've made it."

Look at people like Alex Hormozi and Codie Sanchez.

You know why they're crushing it?

They just... share what they're doing. The good bits, the mess-ups, all of it.

While I’ve got you here: I've opened my last 4 Power Hour slots for November.

In 60 focused minutes together, we'll tackle your biggest challenges:

• How to properly differentiate your product, service or brand

• How to reach a global audience

• How to sustainably create organic content

• How to hone and double down on your USP

• How world beating businesses have approached similar problems to yours

• What needs to happen to 5x your sales

Whether you're building a brand, scaling a business, or figuring out your next move – let's sort it together.

Questions? Drop me a line at [email protected] (100% money back if not happy)

Getting back to it… Here's what I think:

You're probably working on something interesting right now.

Maybe it's a project, maybe it's a new role, maybe you're learning something new.

And you're keeping it to yourself because it doesn't feel "important" enough.

Trust me - it is.

Just pick up your phone.

Film something.

Share what you learned today.

What worked, what didn't.

Because in 5 years, you'll either be thinking "I wish I'd started earlier" or "Thank god I just started."

That's it really.

Just... start.

Chat soon,

Jordan

P.S. Stuck on what to share? Tell me what you're working on. Bet you there's something interesting in there you're not seeing.

P.S.S If you're unsure of the next steps for your product, service, brand or personal brand, Grab one of the last 4 slots for November.