Creators are suffering from success...

I’ve been seeing loads of talk recently about creator burnout.

Everyone's got theories about what's causing it.

Algorithm stress, posting pressure, hate comments, the usual suspects.

But honestly?

I think creators are suffering from success.

I know, I know.

Boo-hoo, right?

Poor successful creators with their problems.

But hear me out…

Most creators got into this business for one thing: a love of making something beautiful through creative storytelling.

They wanted to create.

To tell stories.

To connect with people through their art.

But at a certain level?

Everything becomes corporate.

Analytical.

Busy.

What starts as "I love making videos" quickly becomes "I need to optimise my posting schedule for maximum algorithmic reach while managing my content calendar and reviewing brand partnership contracts."

What actually drains you daily is the fact you become a business overnight, whether you wanted to or not:

• Accountancy

• Project planning

• HR management (if you've got a team)

• Tax planning

• Invoice chasing

• Expense tracking

Suddenly you're spending more time on spreadsheets than on creative work.

And that's soul-destroying when all you wanted to do was make cool stuff.

For most creators, it's the financial side that's the absolute killer.

I'm lucky - my co-founders Sam and Aaron are both accountants.

They handle all the boring money stuff so I can focus on the creative and strategic bits.

But if you don't have your own Sam or Aaron?

You need to get proper business banking sorted.

Now.

Poor money management will trip you up operationally, burn out your mind and your wallet, and kill the creative energy that got you here in the first place.

The creators who last aren't necessarily the most talented ones.

If you're spending three hours a week chasing receipts and updating spreadsheets, that's three hours you're not creating.

Multiply that by 52 weeks and you've lost over 150 hours of creative time to admin.

That's nearly a month of creating just... gone.

This is why I always recommend Tide for business banking.

They handle expenses, taxes, invoices - all the administrative stuff that's killing your creative energy.

Instead of manually tracking every coffee you bought for a shoot or chasing down receipts from three months ago, it just happens automatically.

Your time gets freed up to do what you actually love.

Ready to stop letting admin destroy your creativity?

Use code JORDAN50 for £50 cashback when you spend your first £100.

Click here to claim it →

Look, business banking isn't going to solve creator burnout completely.

But it'll give you back hours of time every week to focus on creating instead of calculating.

And those hours add up to the ability to remember why you started creating in the first place.

Click here to claim £50 cashback when you spend your first £100 on Tide →

Remember, the creator mindset is all you need to grow 🌱

Did someone forward this to you? Sign up here to get the next one straight to your inbox.

If this email landed in your spam or promotions folder, move it to your primary inbox so you never miss an update from me.