Creative flow requires depth, and depth requires time

If your content isn't breaking through, it's probably because you're not giving yourself enough uninterrupted creation time.

A little while back I was looking at my calendar and realised I had absolutely destroyed my own ability to think creatively without even noticing.

Meetings scattered throughout the day.

Calls randomly placed whenever people asked for them.

Every single day chopped into tiny 30-minute chunks where I couldn't get any real work done.

And then I wondered why I couldn't come up with good ideas anymore? 🤦‍♂️

So I tried something out:

I started building my entire week around deep work blocks first, then letting meetings fill in the gaps (not the other way around).

Like, literally went into my calendar and blocked out 10am-1pm every single day as "DO NOT DISTURB - DEEP WORK" and made it recurring.

Then I told everyone those blocks are completely non-negotiable.

And you know what happened?

The world didn't end.

But my productivity went way, way up.

Seriously - without these deep work blocks, it's literally impossible to create anything worthwhile.

I think there’s a clear pattern:

Struggling creators: 30-minute creation blocks squeezed between meetings and calls.

Thriving creators: 3+ hour sacred creation blocks that nothing can interrupt.

It's that simple.

And it makes perfect sense when you think about it.

The content that stands out today has:

• Emotional depth

• Original thinking

• Authentic energy

NONE of that happens in 30-minute sprints.

Your brain literally cannot get into the state needed to produce that level of work in tiny fragments of time.

You can't create scroll-stopping content when you're constantly being interrupted by Slack, emails, and "quick calls."

Creative flow requires depth, and depth requires time.

So here's the exact system I've seen work for creators who transformed their content (and results):

• Block 3 hours, 3x per week minimum for pure creation

• Turn your phone completely off (not just silent)

• Close every tab except the one you're working in

• Tell everyone in your life these blocks are non-negotiable

When creators in our community started doing this, their content completely transformed within weeks.

Their ideas got sharper.

Their hooks got stronger.

Their storytelling got deeper.

Their conversions got higher.

Honestly, your calendar reveals your priorities.

And most creators have accidentally prioritised everything except the one thing that actually matters: creating remarkable content.

The Instagram/TikTok/YouTube/LinkedIn algorithm doesn't reward consistency alone anymore.

It rewards depth.

And depth doesn't happen in the 20 minutes between your team call and client check-in.

So, open your calendar for next week.

Block out three 3-hour chunks.

Treat these blocks like they're more important than any meeting.

Because they are.

Remember, the creator mindset is all you need to grow 🌱

P.S. If you want to reclaim your creative energy alongside other legends who are serious about making things that matter, join our community of doers: JOIN THE TLAC COMMUNITY →

Did someone forward this to you? Sign up here to get the next one straight to your inbox.

If this email landed in your spam or promotions folder, move it to your primary inbox so you never miss an update from me.