Create Like a child, edit Like a scientist

Simple, but it's basically the perfect business advice disguised as creative wisdom.

When kids create stuff, they don't overthink it.

They just make things because they want to.

Just pure, unfiltered ideas.

Most business owners have completely forgotten how to think like this.

They start with constraints instead of possibilities.

"What will our competitors think?"

"Is this too risky?"

"Will this fit with our quarterly targets?"

All that stuff comes later.

First, you need to actually have an idea worth constraining.

But we've trained ourselves out of the childish part.

Kids create brilliant, chaotic messes.

But they usually don't know how to refine them.

That's where the scientist comes in.

Scientists test things.

They measure results.

They kill ideas that don't work and double down on ones that do.

They're ruthless about what actually works versus what feels good.

Think about how the best creators operate.

They'll throw out concepts they love if the data shows people don't care.

They separate the creative process from the editing process completely.

Most businesses try to do both at the same time and end up with boring, safe ideas that nobody remembers.

So, my advice…

First, create like a child.

Come up with the most mental, ambitious, "what if we just..." ideas you can think of.

Don't worry about budget.

Don't worry about whether it's "realistic."

Just get the ideas out.

Then put on your lab coat.

Which ideas actually solve the problem?

Which ones could work with your resources?

Which ones would your audience actually care about?

Bin the rest.

No matter how much you love them.

Child-like creativity plus scientist-level execution is basically unstoppable.

It's how you get ideas that are both brilliant and actually viable.

Most people are either too analytical to have good ideas, or too creative to execute them properly.

The winners do both.

Create like a child.

Edit like a scientist.

Thanks Tyler 🤝

Remember, the creator mindset is all you need to grow 🌱

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