Are you building a business or just a really expensive hobby?

Let me get straight to the point.

The businesses that grow rapidly all have 1 thing in common:

A strategically built audience that converts into customers.

This is the dividing line between serious businesses and expensive hobbies.

Because honestly?

Most business owners I meet are building the latter.

They're trapped in a cycle of client work or product development without the leverage that comes from having an audience backing their business.

They're the kind of people who fixate on what could go wrong with building an audience.

• "I don't have time to create content."

• "I'm not a natural on camera."

• "What if nobody engages?"

These people rarely build the audience they need because their reality is fixated on what they don't have.

Creator-minded business owners operate differently.

They don't think in terms of "why won't this work for me?"

They think in terms of "how can I make this work FOR my business?"

There's always going to be reasons NOT to build an audience for your business.

But focusing on them is precisely what's keeping you stuck.

"Where attention goes, energy flows."

If you focus on why building an audience won't work for your business - it probably won't.

If you focus on how it could work - it probably will.

So you might as well focus on the upside every time.

P.S. I'm running a workshop on Building & Monetising An Audience Without Becoming A Full-Time Creator.

Downside: 

• It's just your time, and if you don't like what you learn, you're free to ignore it.

Upside:

• You'll learn how to apply all 6 Think Like A Creator pillars to grow your business (not just become a content creator)

• You'll get my exact audience-building framework that's helped business owners add 6-figures in revenue

• You'll leave with a clear strategy for turning your expertise into content that attracts real buyers

• You'll learn the systems we used to grow Sidemen brands without the founders becoming marketing experts

For now, the waitlist is open.

You can use the poll below to join it.

Community members will get this workshop for free.

Remember, the creator mindset is all you need to grow 🌱

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