A YouTuber is about to get paid $92 million...

Would you get your dignity beaten out of you for $92 million?

Well, this YouTuber will.

And it's going to break viewing records.

I'm sure you've all seen the news about Anthony Joshua and Jake Paul's upcoming fight.

Live on Netflix. Huge money. Complete mismatch.

But I think most people are missing the main story here.

Yes, this is a step down for one of the UK's best ever fighters.

Yes, Jake Paul's only credentials are fighting a bunch of retired MMA fighters.

Yes, this is an absurd amount of money for a non-professional fight.

But that's just the point.

Because this WILL break viewing records.

The biggest draw in boxing now isn't the best fighters.

It's a creator.

Not Canelo. Not Fury. Not any traditional fighter.

Jake Paul.

His fight vs Mike Tyson crashed Netflix and was the most streamed fight ever.

Netflix were so desperate for this fight, they paid to break AJ's exclusive contract with DAZN.

One of the biggest sports streaming platforms in the world.

Because they understand the numbers this will do.

On the same platform that spent decades building prestige with House of Cards and Stranger Things, they're now streaming boxing matches with YouTubers.

But honestly, this was inevitable.

Because audience is audience, and audience drives money.

The Jake Paul vs Mike Tyson fight did massive numbers for Netflix.

So they're doing it again.

And they'll keep doing it again and again because it gets people watching, regardless of what you think.

In the attention economy, that's all that counts.

This is not about boxing creds.

This is purely who's going to bring in the most eyeballs.

Jake Paul brings an audience.

A massive, engaged, cross-platform audience.

And that's what Netflix is buying into, not his fighting record.

Traditional sports media spent decades gatekeeping who gets these types of opportunities.

But now Netflix is writing checks to YouTubers because they figured out what legacy media is still learning: Credibility doesn't matter if no one's watching.

If you cannot sell it, what's the point?

Platforms like Netflix are realising that they need creator-driven content to compete.

• MrBeast is on Amazon

• Logan Paul in the WWE, also owned by Netflix

• Jake Paul now headlining Netflix boxing cards

• And the Sidemen's Inside, which is also on Netflix

They understand that attention beats credentials.

They understand that thinking like a creator isn't optional anymore, it's a necessity.

Netflix doesn't care that Jake Paul isn't a "real boxer."

They care that 60 million households tuned in to watch him fight Mike Tyson.

Love it or hate it - that's the only credential that matters to them.

Remember, the creator mindset is all you need to grow 🌱

Did someone forward this to you? Sign up here to get the next one straight to your inbox.

If this email landed in your spam or promotions folder, move it to your primary inbox so you never miss an update from me.