7-figures on a single podcast episode

Chris Williamson just spent what I'm guessing was seven figures on a single podcast episode.

For his 1000th episode with Matthew McConaughey, Chris didn't just book a guest and hit record.

No no.

He rebuilt the Interstellar set.

As you do.

• Giant LED screens

• Unreal Engine 5 environments

• Real dirt, sand, cactuses, and a full-sized Airstream camper

Cooper's Farm. In a studio. For a podcast.

Absolutely wild.

Everyone's talking about how cool it looks.

How next-level the production is.

How this is "the future of podcasting."

All true.

But Chris didn't do this because he had money burning a hole in his pocket.

Chris applied creator thinking to a medium that's typically just... talking heads in a room.

And now he's separated himself from literally every other podcaster on the planet.

"But Jordan, I don't have that kind of budget”

Neither do most of us.

But you don't need Unreal Engine 5 and the biggest LED wall in Texas to apply this.

The lesson isn't "spend seven figures on one episode."

The lesson is: What's the moment in YOUR business that deserves to be remarkable?

For Chris, it was episode 1000.

Most people treat these moments the same as every other Tuesday.

And then they wonder why they're not breaking through to people.

I want you to ask yourself this:

"What would I do if I knew this ONE moment could define my entire year?"

Not what would be "nice."

Not what would be "good enough."

What would make people stop scrolling and say "Did you see what [your name] just did?"

If we’re talking about The Sidemen…

The Charity Match at Wembley didn't just happen.

INSIDE on Netflix didn't just happen.

XIX Vodka hitting shelves in major retailers didn't just happen.

They happened because someone said "what if we went BIGGER?"

And then they found a way to make it work.

Chris's Interstellar episode will pay for itself through:

1. Earned Media - Every creator, and media outlet talking about it (including me right now)

2. Brand Positioning - He's now "the podcaster who did THAT"

3. Future Opportunities - Guests will want to be on his show because of moments like this

4. Pricing Power - When you're known for this level of quality, you can charge accordingly

That's not even counting the direct views, sponsors, and revenue from the episode itself.

One big swing > 100 safe bets.

My advice?

Step 1: Identify your next "big moment"

What's coming up in your world that matters?

A launch? A milestone? An announcement?

Step 2: Ask yourself

Not "what should I do?"

But "what COULD I do?"

Step 3: Find the 80/20

You probably can't (and shouldn't) recreate Interstellar.

But what's YOUR version of that?

What could you do that's 10x bigger than what you'd normally do, that would make people stop and notice?

The creator economy is moving fast.

The bar is rising.

What was "next-level" two years ago is now expected.

Chris Williamson just raised it again.

If you want to win, you gotta be willing to take big swings on moments that matter to your brand.

Not reckless.

But bold.

Remember, the creator mindset is all you need to grow 🌱

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