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7 creators who'll change how you think about content
Jordan Schwarzenberger
November 18, 2024
Inspiration is everywhere.
Right now, the content space is full of creators pushing boundaries and making waves.
And at the Sidemen, we’re always on the lookout for those who innovate and aren’t afraid to stand out.
Sometimes the best ideas come from outside your niche.
Study what makes a video go viral, break down the elements, and see how you can apply that to your own content.
To help you get started, here’s a breakdown of 7 creators we’re looking at for inspiration right now 👇
If you think vertical video can't be cinematic, this will change your mind.
The storytelling here is next level, but what really stands out is how they've turned technical constraints into creative advantages.
It all comes together to form a super clean and well defined brand.
(I wasn’t able to embed an example video but head to their page to see what I’m talking about)
Want to see format perfection?
These guys have mastered the art of iteration.
They're not reinventing the wheel every time – they've found what works and keep making it better.
It's a masterclass in consistency.
Proof that volume isn't everything.
What Mariah lacks in frequency, she makes up for in unmistakable style.
Her theme is so uniquely her, you know it's a Mariah video within seconds.
If you want to understand short-form comedy timing, study Veronika.
The way she hits the punchline so quickly – is a masterclass in grabbing attention through short form video.
Keep your eyes on Grace.
She's already massive in the UK creator space, but what's fascinating is watching her transition into mainstream media (I'm a Celebrity Get Me Out of Here coming up).
This could be a career-defining moment.
Want to see what a 'cult' following looks like?
Holly's built hers through three things: mastery of her craft, short-form excellence, and relentless consistency.
The trifecta.
If you ever doubted the power of finding your niche, watch this.
They've cornered the market on wholesome nostalgia, and every single video delivers exactly what their audience wants.
The bigger lesson here?
Success leaves clues. But they're not always where you expect them.
A makeup artist might teach you about community building.
A comedy creator might show you perfect timing.
A cinematographer might change how you think about constraints.
Chat soon,
Jordan
P.S. If you're wondering "but how do I actually break down someone's content strategy?" – that's exactly what my 7 Steps to 7 Figures Brand Strategy Checklist helps with.
Grab it here 👇️
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