5 truths about becoming a creator going into 2025

Quick heads up before we jump in – If you haven’t already, be sure to grab my ‘7 Steps to 7 Figures Checklist’ (the exact 28 questions I use to write strategy for The Sidemen and more) here:

Let's have some real talk today.

Every week, I get DMs from people wanting to become creators.

They see the Sidemen's success, the Netflix deals, the sold-out shows.

But here's what most people don't see: The reality behind the headlines.

So today, I'm sharing what I wish someone had told me years ago.

No sugar coating.

First up: The money thing

Let's get this out of the way: the average creator makes about $23,500 per year.

Yeah. Let that sink in.

That's not nothing – but it's probably not the life-changing number you were expecting.

And with more people than ever fighting for attention?

That number isn't going up.

I'm not saying this to discourage you.

I'm saying it because you need to be in this for the right reasons.

Know your weaknesses

Here's something I've noticed managing creators:

The ones who excel fastest?

They're crystal clear on what they're not good at.

But here's the key – they don't let it stop them.

They find experts to help fill those gaps.

Can't afford a team yet? That's completely normal.

Find mentors instead.

The sooner you can build a network of people to help and learn from, the quicker you'll grow.

The best part?

The creator community is actually incredibly supportive.

People want to help.

You just have to be honest about what you need.

"I'll start when..."

You know what separates the biggest creators I work with from everyone else?

They weren't precious about their first posts.

They weren't waiting for perfect.

They just... started.

That's literally it.

You have:

• A phone with a camera

• Free social platforms

• The entire internet as your audience

What's stopping you?

The REAL secret weapon

Want to know what actually matters?

Community.

• Not followers

• Not views

• Not likes

Community.

I've seen creators with millions of followers struggle to sell out a venue.

Then watched creators with smaller, more engaged communities sell out tours.

The math is simple:

Real community > Big audience

Focus on building genuine connections with your audience.

Everything else follows.

The truth about "overnight success"

Final piece of real talk:

Every "overnight success" I've worked with?

They were grinding for 5-10 years first.

Yes, there are exceptions.

No, you're probably not one of them.

(Neither was I, by the way.)

The good news?

Time passes anyway.

Might as well spend it building something.

Here's what it comes down to:

If you're in this for:

• Quick money

• Instant fame

• Easy work

You're going to be disappointed.

But if you're in it for:

• Creative freedom

• Building something real

• Connecting with people

• Playing the long game

Then maybe, just maybe, you've got what it takes.

Chat soon,

Jordan

When you’re ready, here’s some more ways I can help you:

1) 1-on-1 Power Hour

If you're unsure of the next steps for your product, service, brand or personal brand, then this is the place for you. Let's sort it together - book a time here. You'll be shocked by how much we can do together. And of course, 100% of your money back if your expectations aren't surpassed.

2) The Perfect Creds Deck

The ONLY template you need to sell yourself properly and make that coin. Crafted with 10 years of selling 7-figure creative ideas, superstar talent and media to global companies, I know what a good Creds Deck look like - as well as those that suck. And I’m bringing that experience into 13 top tier slides. Learn more here.

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