2 questions to ask before raising your prices

Pricing is one of the foundational elements of the Think Like A Creator approach that we talk about ALL the time in our community.

Because nearly everyone undercharges.

Like, seriously.

Almost everyone.

If you're running a business or side hustle right now, I can almost guarantee you're not charging enough.

I see it constantly with our members when they first join.

But while everyone tells you to "charge what you're worth”, almost nobody talks about how to actually raise your prices without watching your clients run for the hills.

So here are 2 questions to ask yourself before raising your prices:

1. "What problem are you solving?"

Most people position their services around what they do rather than what problem they solve.

"I design websites" vs. "I help you look more credible than your competitors so you can charge higher prices."

"I manage social media" vs. "I remove the anxiety of having to show up online every day."

See the difference?

Higher prices are easier to justify when you're solving emotional problems, not just delivering technical stuff.

Quick check:

Go look at how you describe your services right now.

Is it focused on deliverables or outcomes?

If it's the former, you've found your first pricing problem.

2. "Where does your price fall in your client's mental hierarchy?"

People don't evaluate prices in isolation.

We compare them to other similar things.

A £5,000 service feels expensive to someone who compares it to hiring a freelancer (£500) but cheap to someone who compares it to hiring an employee (£50,000).

Your job is to control what they're comparing your price to.

For example, let’s say you’re charging £2K for marketing strategy consultation and you’re getting pushback.

What if the positioning shifts to highlight the £30K+ your clients would waste on ineffective marketing without your strategy.

Suddenly £2K seems like a bargain.

What are your clients comparing your prices to?

And more importantly, what SHOULD they be comparing them to?

The truth is, pricing is more about psychology than math.

Most people approach raising prices like they're solving an equation.

But really, they're telling a story.

And these 2 questions help you tell a much better one.

If you're struggling with pricing right now (or just want to make more money without working more hours), our community Power Hours constantly tackle this exact issue.

Click here to join us.

Remember, the creator mindset is all you need to grow 🌱

P.S. Don't forget our LinkedIn personal branding Power Hour next Thursday with the co-founder of Hot Desk. Toby’s going to break down exactly how to position yourself on LinkedIn to attract opportunities rather than chasing them. This is perfect if you're ready to stop platform-hopping and commit to building real momentum in one place. Join the community to take part.

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