100 Editions of Think Like A Creator!

So today marks the 100th edition of me teaching you how to think like a creator.

And you're all still here!

Either you really like this stuff, or you've forgotten how to unsubscribe 😅

Either way, I'll take it.

Not bad for someone who started this because I had too many thoughts about why brands are doing everything wrong.

Now we've got an active community, people are actually applying this stuff to their businesses and growing as a result.

People who understand that the future belongs to businesses that think like creators.

People who aren't waiting for permission to build something brilliant.

People who see a brand partnering with Beautiful Destinations or Starbucks launching a studio and think "of course they did" instead of "that's weird."

You lot are proper early adopters.

And that's going to pay off massively.

What’s wild is that the creator economy is still to this day, a weird thing that "real" businesses didn't take seriously.

They still don't get it.

But you lot?

You're different.

You're the ones actually implementing this stuff.

Thinking audience-first.

And it's working.

The creator economy isn't slowing down.

It's accelerating.

Every week I see another massive brand partnering with creators, buying content studios, or hiring TikTok natives over traditional marketers.

The lines between creators and businesses are disappearing entirely.

Which means the businesses that survive the next decade will be the ones that figure out how to think like creators today.

Not tomorrow.

Not next quarter.

Today.

Genuinely, thank you for reading these rambling thoughts every week.

For joining the community.

For proving that the creator mindset actually works.

Here's to the next 100 editions 🥳

For a future edition, I want to feature your stories and biggest takeaways from these 100 newsletters.

Hit reply and tell me:

• What's the biggest thing you've learned from TLAC?

• How has thinking like a creator changed your business?

• What's one win you've had since implementing this stuff?

I'll feature the best responses in an upcoming edition (with your permission, obviously).

And a quick poll if you’ve got the time :)

Curious to see what's resonating most.

Remember, the creator mindset is all you need to grow 🌱

P.S. If you're serious about building an audience that becomes a strategic asset for your business (not just a vanity metric), join us here → 

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